Jim Roof Creative - Atlanta Architectural and Interior Photography

Mission Statement

My goal as an architectural photographer is to produce images that are both technically outstanding and aesthetically powerful. I use modern technology to enhance 'old world' skills in order to create photographs that are artistically composed, tastefully illuminated and painstakingly crafted. It is my goal to extract the full range of artistic expression from new technologies. I will never use modern advances as a crutch or a shortcut as some seem willing to do. It is my desire to collaborate with my clients and to never lose sight of their goals. My success depends upon their success and I will keep this in mind every time I create a photograph.